
PORT COMMISSION MEETING MINUTES Page 6 of 9
TUESDAY, MARCH 27, 2012
Presentation document(s): Commission agenda memorandum dated March 16, 2012, and
computer slide presentation provided by James R. Schone, Aviation Business Development
Director; and Deanna Zachrisson, Concessions Business Manager.
Presenter(s): Mark Reis, Airport Managing Director, and Ms. Zachrisson.
Mr. Reis commented on the background of the Airport concessions program, noting the 2010
issuance and subsequent withdrawal of a request for proposals for the Airport’s duty-free
concession; the 2011 stakeholder process for the Airport concessions transition expected in 2015-
2017; and Commission authorization for a leasing agent to assist with direct recruitment in the
concessions program. He explained the briefing is part of an effort to ensure that staff
recommendations are consistent with the Commission’s policy direction and are transparently
communicated.
In response to the Commission’s request of March 6, 2012, Ms. Zachrisson provided a review of
interim leasing activity in the Airport concessions program prior to the anticipated major transition in
the program between 2015 and 2017. She stated the conditions would likely fluctuate from the
summary presented based on emergent circumstances but is representative of the current
concessions scenario. She summarized preparations for the 2015-2017 concessions transition
period, noting that 75 of the Airport’s 84 concessions units have leases that terminate between
2015 and 2017. She described the concessions stakeholder process, past presentations to the
Commission, Commission provision of policy direction, and preparation of a concessions master
plan for the lease transition. She stated a draft framework for that plan is expected to be presented
to the Commission in mid-2013.
Ms. Zachrisson provided a summary of the Commission’s approval for a leasing agent contract on
July 26, 2011, to assist with master planning and conduct direct recruitment for single-unit
concessions opportunities aimed at local, small, and Airport Concessions Disadvantaged Business
Enterprises (ACDBEs). She noted the consistency in the leasing agent approach with the
Commission’s policy direction of February 2012 related to direct leasing for smaller concessions
opportunities.
In response to Commissioner Tarleton, Ms. Zachrisson reported that as of July 26, 2011, there
were four retail units and three restaurant units available for direct leasing, which she described as
fairly limited opportunities. In response to Commissioner Tarleton, Ms. Zachrisson described the
proposed locations for McDonald’s and Beecher’s Handmade Cheese relative to the seven units
available in July 2011 and the concessions adjacent to the proposed McDonald’s location. She
added that the Seattle Tap Room is not considered a competitor to McDonald’s because
approximately 50 percent of its sales are alcoholic beverages. The other adjacent concession is a
news and gift store. Ms. Zachrisson explained that farther down Concourse B is a bar with
approximately 65 percent of sales in alcohol, a Quizno’s restaurant, and a Starbucks coffeehouse.
Ms. Zachrisson summarized unexpected developments in the Airport concessions program since
July 2011, including vacancies by Borders and Regus Business Center and unsolicited letters of
intent from Hudson News, Beecher’s Handmade Cheese, and McDonald’s and described the
primary considerations in making isolated, direct leasing decisions. In response to Commissioner