2024-2025 Tourism Marketing Support Program Awarded Organizations Port Awarded Funds Project Summary African American Leadership Forum Northwest (AALF) $4,013.75 Promote cultural food tours to highlight Black, women and minority owned businesses in the central district through targeted marketing . Alliance for Pioneer Square Promote tourism from out-of-state visitors in key feeder markets to $10,000.00 Pioneer Square through video-based advertisements with a special focus on free, family experiences. Anacortes Arts Festival $20,000.00 Ballard Chamber of Commerce dba Ballard Alliance Create a culturally focused destination marketing campaign for the $20,000.00 Alaska cruising market designed to attract out-of-state visitors coming to Seattle to embark on an Alaska cruise. City of Kirkland $10,000.00 City of Renton Creation of event calendar and development of video/photo content $20,000.00 to increase awareness of Renton's status as a business travel destination. Culture Generation Social media and digital advertising to showcase Kent's immersive $10,000.00 experiences through immigrant-owned markets, cultural festivals, BIPOC-owned restaurants, and sustainable cultural farming. Content creation and targeted advertising to out-of-state markets to promote the Anacortes Arts Festival. Media buys in key out-of-state markets to increase visitation during shoulder seasons. 1 | www.portseattle.org Experience Learning Community dba Museum of Pop Culture (MoPOP) Ad campaign to promote MoPOP's new brand refresh included $20,000.00 translation into Spanish and Chinese and with special emphasis on attracting cruise passengers. Foothills Rails-to-Trails Coalition Increase communication and marketing to out-of-state markets to $10,000.00 drive visitation and increase the fundraising that supports an inclusive and accessible trail system. Forks Chamber of Commerce $15,000.00 Social media marketing to Twilight fans highlighting the attractions and natural beauty of the region. Freakout Music Festival $20,000.00 Implementing international PR and marketing campaigns to expand the reach and visibility of the internationally-focused music festival. Grays Harbor Historical Seaport $15,000.00 Expanding digital marketing to reach a larger audience to help drive visitation to the Lady Washington ship. Harbor WildWatch Create unique and engaging social media content that increases out$20,000.00 of-state visitors to beaches, parks and eco-tourism facilities in Pierce, Kitsap, Thurston, and King Counties. Holocaust Center for Humanity Digital ads to promote the museum and organizing a special $10,000.00 educational event for local tourism professionals to help raise awareness. Long Beach Peninsula Visitors Bureau / Pacific County Tourism Bureau Implement initiatives that address systemic barriers and promote a $10,000.00 culture of inclusivity within the organization and the broader community and creating marketing based on those programs. 2 | www.portseattle.org Mountaineers Books / The Mountaineers Funding for this 2024-25 tourism marketing project would support $20,000.00 production and marketing of four upcoming guidebooks directly supporting visitation and tourism within Washington. Northwest Maritime Center Revitalizing the website, bolstering the social media presence, and $11,200.00 investing in broad online marketing to engage with potential first time visitors to Wooden Boat Festival. Pacific Northwest Economic Region Develop a comprehensive Pacific Northwest regional tourism marketing and traveler information portal for visitors which will $20,000.00 promote travel through Port of Seattle-owned facilities and encourage travel throughout the broader Pacific Northwest region. Paper Whale $10,000.00 Social media and targeted ad buys in key markets with the goal of increasing out-of-state visitation to the Noisy Waters Mural Festival. Seattle Flying Dragon Boat Club $19,333.33 Develop a marketing plan to increase out-of-state participation in the annual Dragon Boat Festival. Seattle Good Business Network $20,000.00 Develop gamified passports through Bandwango to drive business with local makers, artists and small businesses. Seattle Historic Waterfront Association Creation of the GlobalGateway, a website offering tourist a novel lens through which to find and participate in local, multicultural festivities $20,000.00 and internationally oriented experiences, particularly during the vital shoulder season. Seattle Opera $10,000.00 Work with noted opera/arts/travel influencer to reach younger and more diverse visitors from out-of-state markets. 3 | www.portseattle.org Skagit Tourism Bureau Support a marketing campaign designed to draw LGBTQ and BIPOC individuals to the region to participate in the numerous outdoor and $20,000.00 bird watching opportunities that are available during the winter season. SnoValley Chamber of Commerce $20,000.00 Design and distribute comprehensive pocket maps highlighting the numerous biking and hiking trails in the Snoqualmie Valley area. Socks on my Hands Productions $8,000.00 Digital marketing campaign with national focus to drive visitation to the Puget Sound Puppetry Festival and other events. Starfire Sports $18,286.25 Create print and digital marketing around increasing participation of girls' teams in sports tournaments. Tacoma Arts Live Develop a new inclusive digital marketing campaign to expand brand awareness and increase attendance from culturally diverse and $10,000.00 historically underserved audiences, including those in the out-of-state markets. Tourism Walla Walla dba Visit Walla Walla $12,500.00 Hosting LQBTQ+ influencers to experience and promote Walla Walla wine to out-of-state markets. United Creatives $20,000.00 Create unique partnerships, re-develop existing audiences, create outreach to market and grow the Seattle Film Summit. Visit Issaquah Business-to-business tourism industry marketing with focus on $20,000.00 Issaquah's destination stewardship work with the Transformational Travel Council. 4 | www.portseattle.org Visit Kitsap Peninsula $20,000.00 Create promotional video and a photo library to promote the destination to out-of-state visitors. Visit Tri-Cities $20,000.00 Bolster a digital advertising initiative aimed at attracting a diverse range of travelers from Los Angeles and San Francisco. Washington Filmworks Creating resources and supporting a national campaign to bring film $20,000.00 projects and commercials through SEA International Airport to Washington State's rural counties. Washington Independent Inns Network $8,000.00 Digital ad campaign in select target markets to increase visitation during shoulder seasons. Wing Luke Memorial Foundation $20,000.00 Develop a new brand marketing campaign positioning the Museum as a "must see" destination to attract out-of-state tourists. Woodinville Wine Country Business-to-business tourism industry marketing with a focus on $18,666.67 hosting travel writers and other travel producers to help drive awareness and visitation. Young Women Empowered Golden Bricks Events $20,000.00 Marketing support for the Refuge Outdoor Festival to draw more visitation from fly-in markets. TOTAL: $600,000.00 5 | www.portseattle.org