Item No.:
11a_supp
Date of Meeting: November 18, 2025

ADR Program Briefing

Khalia Moore - Assistant Director, Airport Dining and Retail & ACDBE Liaison
Scott Van Horn - Manager, Business Development & Assistant ACDBE Liaison
James Belle - ADR & SEA Sparks Program Manager

Agenda
• Review Master Plan Highlights
• Review of Commission Goals
• ADR Performance Metrics
• ADR Redevelopment Going Forward
• Evolution of the ADR Kiosk Program
• 2025 Cultural Connections & In-Terminals Activations

2

ADR Program in 2015

3

ADR Program in 2025

4

ADR Master Plan Implementation
Activity
Total Number of ADR Locations
Total ADR Gross Sales
Total Number of Companies in the
ADR Program

2015

Current

90

130
(includes upcoming CCE locations)

$269.7 Million

$440.0 Million
2024

29

44

5

Commission Goals for the ADR Master Plan
• Grow sales per enplanement (SPE) by 40%.
• Reach and remain within the top 10 North America airports has ranked
by sales per enplanement.
• Grow gross revenue to the Port by 50%.
• Grow employment by 40%.
• Grow shares of sales generated by small, disadvantaged, and/or local
business to 40% of total sales.
• Create an aspirational objective of increasing ACDBE gross sales to 25% of
total sales.

6

Commission Goal Comparison
Goal
SPE Growth of 40%

2015

2024/2025

Percent Difference

$11.33

$21.63 (through Q2 2025)

90.0%

10th

Top 10 Airport by SPE
Revenue to Port 50%
Growth

$34.4 Million

$69.2 Million

101.2%

Employment Growth by
40%

1,631

Approximately 2,300

41%

Small, Disadvantaged,
Local Business 40% of sales

43.1% of Gross Sales
(2024)

ACDBE Goal of 25% of sales

28.3% (through Q2 2025)

7

2024 ADR Company Breakdown

8

ADR Re-Development Going Forward
• Within the next ten (10) years, the following number of ADR
locations will naturally expire. Staff will return to Commission for
authorization to release future Requests for Proposals (RFP's).
Category

2026

2027

2028

F&B

6

Retail

7

6

1

Total

13

6

1

2029

0

2030

0

2031

2033

2034

2035

1

3

2

19

5

7

3

3

10

5

22

6

2032

0

9

EVOLUTION OF THE ADR KIOSK PROGRAM

10

Program Background
• 2012: ADR launched the first Introductory incubator location in North Satellite.
• 2015: Introduced the first three (3) Introductory kiosks in Concourse C; expanded
the program by two more locations in Concourse A in 2022.
• 2016: Introduced the first two (2) Intermediate locations (tenant built & owned) on
Concourse A; expanded the program by two more locations in Concourse N in 2023.
• 2020: Introduced the first Small Business Vending locations during COVID.
• 2024: Introduced the first Kick-Starter location in GML hall in June.
• 2025: Began construction on the first (2) F&B Incubator locations in any airport; RFI
closed 11/13 and tenant operation will begin in Q1 2026.
• 2026: Introducing six(6) new introductory locations in the Concourse C Expansion.
11

Lessons Learned
•
•

Successes
Long-standing ADR
program.
Lowers barriers to entry
for micro businesses.

•

Industry-wide and local
community recognition.

•

Multiple successful
tenants

•

•

•

•

Shortages
Program lacked actionable
strategy around purpose/
mission and strategic plan
inclusion.
Complex process for new
applicants with limited
opportunities.
Inconsistent outreach based
on opportunity vs.
programming within the
small business community.
Lacked development &
intervention methodology
and leveraging of Port
resources.

Improvements
• Established program name
and structure.
• Simplified to an RFI process
and increased the types and
number of available
opportunities
• Revised strategy to optimize
Port communication
channels and outreach
resources.
• Created tenant assessment
measures, training, and
mentorship networking.

12

ADR Kiosk Program: Reimagined
• SEA Sparks - Incubate. Accelerate. Innovate.
• PROGRAM OBJECTIVES

 Lower barriers to entry for micro businesses.
 Improve visibility of future ADR small business opportunities.
 Elevate and amplify culturally inclusive storytelling.
• Limited term micro and small business opportunities.
• Limited investment requirements vs full RFP build-out and operation

13

SEA Sparks Categories
Category

# of Spaces

Initial Term

Maximum Term

Kick-Starter

1

Six (6) Months

One (1) Year

Specialty Retail Incubator

8

One (1) Year

Two (2) Years

Small Business Vending

6

One (1) Year

Two (2) Years

Specialty Retail Accelerator

4

Three (3) Years

Five (5) Years

F&B Incubator

2

Two (2) Years

Three (3) Years

Total Number of Opportunities
21

14

Communication & Outreach
• Increase awareness through enhanced content creation and internal
communication channels.
• Partner with local/regional organizations and Chambers of Commerce.
• Utilize Industry Trades & Organization Sites such as ARRA, AMAC, ACINA, OMWBE, etc.

15

Kick-Starter

Small Business Vending

16

Specialty Retail Incubator

Specialty Retail Accelerator

17

Opening Q1 2026
Central Terminal F&B Incubator

B Concourse F&B Incubator

18

Cultural Connections & In-Terminal Activations

19

QUESTIONS

20