Template revised January 10, 2019.
COMMISSION
AGENDA MEMORANDUM
Item No. 8i
ACTION ITEM Date of Meeting February 11, 2025
DATE: December 23, 2024
TO: Stephen P. Metruck, Executive Director
FROM: Marie Ellingson, Senior Manager Cruise Operations & Business Development
Peter Lindsay, Assistant Director Airport Operations, Landside
SUBJECT: Port Valet Luggage Service Funding and New Contract, 2025-2027
Amount of this request: $6,500,000
Total estimated project cost:
$6,500,000
ACTION REQUESTED
Request Commission authorization for the Executive Director to execute a contract with Baggage
Airline Guest Services, Inc. to provide cruise passengers Onboard Airline Check-in (“OAC”) and
Airline Baggage handling, screening, and storage services for participating carriers at Seattle-
Tacoma International Airport at an estimated cost of $6,500,000 for the 2025, 2026, and 2027
cruise seasons.
EXECUTIVE SUMMARY
Port Valet allows cruise passengers to place their luggage outside their stateroom door the night
before disembarking their cruise ship in Seattle. Their luggage is then off loaded from the ship
and delivered directly to SEA via truck for security screening and inducted into the baggage
system. The guest retrieves their luggage at their destination airport. Guests participating in the
service also receive their airline boarding pass onboard the cruise ship. The program has resulted
in important operational efficiencies at both the cruise terminals and the airport. As ships get
larger, and we welcome more brands this program is key to our success. Furthermore, without
their luggage, these guests can easily enjoy area attractions, restaurants, and retail opportunities
prior to making their way to the airport. This aligns with the Century Goal Agenda to double the
economic value of cruise.
Per SLOA IV, airlines have agreed to pay for 50% of costs incurred by the Port to handle baggage
transferred from cruise ships to the Airport. Maritime costs are covered by revenues generated
from cruise passenger fees and dockage fees. We consider this part of the premier service to our
guests that allows us to charge a premier rate.
COMMISSION AGENDA – Action Item No. 8i Page 2 of 6
Meeting Date: February 11, 2025
Template revised June 27, 2019 (Diversity in Contracting).
Bags Inc. has proprietary software and special permissions from Customs and Border Protection
and the Transportation Security Administration to offer this service. There is a CPO-(5) Policy
Waiver currently in place which covers this service contract through 2027
This request is for a term of three years, which would include the 2025, 2026 and 2027 cruise
seasons. The current contract with Bags Inc is valid through 2025 but due to the success of the
program in 2023 and 2024, we would need additional funding for 2025. This request for funding
and contract through 2027 aligns with the CPO-(5) Policy Waiver that expires in 2027.
The cost of this program for 2025 is estimated to be $1,800,000. The charges will be based on
actual services rendered. The port will pay a per-passenger-fee for only those passengers that
sign up for the service. It is anticipated that passenger participation will grow approximately 12%
in 2025 with the addition of a new cruise line and 20% in 2026 with the addition of two new
cruise lines and increased interest in the program. We estimate $6,500,000 program cost over
three years.
JUSTIFICATION
The success of the Port Valet program has significantly improved the operational efficiencies of
processing cruise passengers at both the seaport and at the airport. The reductions in congestion
and passenger wait times throughout the ship to plane process have given the cruise lines the
confidence in Seattle’s ability to process larger ships. Since the program started in 2017, the Port
of Seattle has welcomed additional homeports. In 2025 five of our ships carry upwards of 5,000
guests during peak season. We are seeing continued growth in cruise passenger participation in
the program year over year, resulting in economic benefits to our community and continued
operational efficiencies in passenger processing/ baggage handling at cruise terminals and
airport. This is especially important during the ongoing construction at SEA.
The potential for the most beneficial impact to the airport is a reduction to the number of cruise
guests that arrive at the airport during the peak morning hours. For passengers with flight times
that require them to travel directly to the airport, this program will free them of their luggage
while making their way from the Airport's Northeast Ground Transportation Lot to security.
Without their check luggage and with a boarding pass in hand, wait times for elevators and
congestion at the check-in counters is reduced for all SEA passengers. The program also reduces
congestion on the baggage system during peak times.
In addition to the operational benefits, the program allows passengers to be unencumbered from
their luggage to sightsee and spend time in Seattle which results in increased economic benefits
to downtown Seattle business and tourist attractions. The service provides a competitive
advantage for Seattle as a cruise homeport by offering a one-of-a-kind customer service that
transforms cruise passengers into tourists who can readily contribute to the local economy.
COMMISSION AGENDA – Action Item No. 8i Page 3 of 6
Meeting Date: February 11, 2025
Template revised June 27, 2019 (Diversity in Contracting).
Diversity in Contracting
Bags, Inc. does not use subcontractors, therefore no WMBE goals are included in the contract.
This was discussed with Diversity in Contracting.
DETAILS
The Port Valet service, in partnership with Bags Inc., will offer luggage service, including airline
boarding passes, to passengers flying all major airlines.
Bags Inc. has proprietary software and special permissions from Customs and Border Protection
and the Transportation Security Administration to offer this service. There is a CPO-(5) Policy one-
time competition waiver currently in place which covers this service contract.
This request is for a term of three years, which would include the 2025, 2026 and 2027 cruise
seasons. The current contract with Bags Inc is valid through 2025 but due to the success of the
program in 2023 and 2024, we would need additional funding for 2025. This request for funding
and contract through 2027 aligns with the CPO-(5) Policy Waiver that expires in 2027.
The cost of this program for 2025 is estimated to be $1,800,000. The charges will be based on
actual services rendered. The port will pay a per-passenger-fee for only those passengers that
sign up for the service. It is anticipated that passenger participation will grow approximately 12%
in 2025 with the addition of a new cruise line and 20% in 2026 with the addition of two new
cruise lines and increased interest in the program. We estimate $6,500,000 program cost over
three years.
Participating Airlines
• Alaska
• American
• Delta
• Horizon
• JetBlue
• Southwest
• United
Participating Cruise Lines
• Carnival Cruise Line
• Celebrity Cruises• Holland America Line
• Norwegian Cruise Line
• Princess Cruises
• Royal Caribbean
• Cunard (expected to begin participation in 2025 as a new homeport cruise line)
COMMISSION AGENDA – Action Item No. 8i Page 4 of 6
Meeting Date: February 11, 2025
Template revised June 27, 2019 (Diversity in Contracting).
Scope of Work
Following approval, staff would complete all necessary steps to have the program in place by the
start of the 2025 cruise season. The first ship call with disembarking passengers eligible to receive
this service is April 19, 2025.
(1) Complete negotiations and execute service contract with Bags Incorporated.
(2) Port staff work with Bags, Inc., airlines, and cruise lines to develop and implement a plan
to increase guest satisfaction, efficiencies, and participation in the program.
(3) Complete development of and kick-off 2025 promotional program for the courtesy
luggage valet service.
(4) Collaborate with all stakeholders for a successful launch of the program at start of 2025
cruise season.
ALTERNATIVES AND IMPLICATIONS CONSIDERED
Alternative 1 – Discontinue the passenger check-in and luggage valet service.
Cost Implications: $0 (however congestion will likely result in increased operational costs)
Pros:
(1) No cost to the Port at this time.
Cons:
(1) Tourism opportunity and growth in economic impact (spending and job creation) is lost.
(2) Congestion in the airport and cruise terminal resulting in reduced customer service.
(3) Cruise lines and airlines may express frustration with passenger delays, long lines, and
lowered guest ratings.
(4) Late vessel sailings and delayed passengers on larger ships calling Seattle and two ship
days.
(5) Potential grievance with Customs & Border Protection as disembarkation clearance will
be slowed down.
This is not the recommended alternative.
Alternative 2– Provide the Port Valet luggage service to cruise passengers.
Cost Implications: $1,800,000 in 2025 ($6,500,000 for a 3-year period with an annual cost
escalation assumed for increased passenger participation and addition of new cruise lines)
Pros:
(1) Increases positive customer experience for cruise/airline passengers.
(2) Make it possible for the seaport and airport to handle the operations of larger cruise
ships and the growth in our cruise business.
(3) Eases impact to airport during ongoing construction.
COMMISSION AGENDA – Action Item No. 8i Page 5 of 6
Meeting Date: February 11, 2025
Template revised June 27, 2019 (Diversity in Contracting).
(4) Increase the economic impact to Seattle.
(5) Increase airport jobs.
(6) Reduce congestion at airport and cruise terminals.
Cons:
(1) Increase in cost of investment by the Port.
(2) Not available to passengers with early flights or flights the next day.
This is the recommended alternative.
FINANCIAL IMPLICATIONS
Cost Estimate
/Authorization Summary Capital
Expense
Total
COST ESTIMATE
Estimated Service Contract Bags Inc. cost
full 2025 season
$0
$1,800,000
$1,800,000
AUTHORIZATION
Request for authorization for a term of up
to three years anticipating year over year
growth of additional cruise lines and
passenger participation (2025, 2026, 2027)
$0
$6,500,000
$6,500,000
Annual Budget Status and Source of Funds
Funds are approved in the 2025 budget and come from two sources since the program benefits
both the Airport and the Cruise operations. Per SLOA IV, airlines have agreed to pay for 50% of
costs incurred by the Port to handle baggage transferred from cruise ships to the Airport.
Maritime costs are covered by revenues generated from cruise passenger and dockage fees. This
service is available as part of the premier services available to guests. The benefits achieved in
Cruise and Airport Operations in processing baggage as a result of this program being in place in
prior cruise seasons, turned out to be crucial in meeting vessel sailing schedules by enabling quick
movement of large volumes of people and baggage through the facilities.
ATTACHMENTS TO THIS REQUEST
(1) Presentation slides
COMMISSION AGENDA – Action Item No. 8i Page 6 of 6
Meeting Date: February 11, 2025
Template revised June 27, 2019 (Diversity in Contracting).
PREVIOUS COMMISSION ACTIONS OR BRIEFINGS
February 14, 2023 – The Commission authorized the Cruise Luggage Valet Program for three
years, 2023, 2024 and 2025 seasons.
March 10, 2020 The Commission authorized the Cruise Luggage Valet Program for three
years, 2020, 2021 and 2022 seasons.
March 26, 2019 The Commission authorized the Cruise Luggage Valet Program 2019
season.
April 10, 2018 The Commission authorized the Cruise Luggage Valet Program 2018 Season.
April 11, 2017 – The Commission authorized the Cruise Luggage Valet Program – 2017Season.