Tourism Development
International Tourism Marketing & Management Agreement
Item No. 9a supp
Meeting Date: January 28, 2025
• Average $300k per
year in grants
awarded
• Spotlight
Advertising
• Providing
opportunities
Tourism Development Overview
• SnoValley Pilot
Program
• Responsible
Outdoor Travel
Summit
• Leadership/
Partnership
• $1.5mil for 3 years
• Foundational work
that supports all
other work
• Century Agenda
Goal #2
2
Direct
Investment
Responsible
Tourism
Marketing &
Management
Supporting Local Partners
3
SPOTLIGHTING COMMUNITIES
4.
Photo via Port of Seattle
Responsible Tourism
5
• Strategy
• Education
• Partnership
• Leadership
STATEWIDE PROGRAMMING
Sample Results 2024
7
8
Port of Seattle Century Agenda Goal #2:
Advance this region as a leading tourism destination
International Tourism
Marketing & Management Agreement
This agreement allows the Port to partner with SWT on crucial business-to-business
tourism marketing and management work that generates increased visitor spending,
tax revenues and job creation throughout our region by employing responsible
tourism promotion strategies across the globe.
Commission Action
Seeking authorization for a new CATIII agreement with SWT for $1.5million dollars
over three years in addition to a competition waiver as per exemption 3.2.2
9
Continuing the Partnership
10
• Partnering on Upcoming Industry Events
• Japan/South Korea Sales Mission
• IPW 2025 – Chicago
• Brand USA Travel Week
• Conducting industry trainings in active
markets
• Leveraging hosting FIFA 2026 to benefit
communities and drive future visitor spending
• Advancing responsible travel messaging,
marketing and management through media
calls, press releases and newsletters in all
markets
• Recruiting and vetting high-level fam tours
and press trip attendees to drive awareness
and inclusion
• Aligning priorities with Visit Seattle
In-market Representation
(Japan, South Korea,
UK/Ireland, Germany,
France/Benelux,
Australia/NZ)
47%
Trade Shows. Sales
Missions
25%
B2B Travel Trade Activity
(events, activations,
communications, etc)
19%
Fam Trips/Promo Hosting
5%
Campaigns/Co-ops
4%
PROPOSED BUDGET BREAKDOWN
