Cruise Port Valet Program
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Linda Springmann
Director of Cruise & Maritime Marketing
Peter Lindsay
Senior Manager, Airport Operations
Item No. 8e supp
Meeting Date: February 14, 2023
Port Valet
• Request for Authorization for Executive Director to
enter into an agreement for Port Valet program
– 3-year Term: 2023 - 2025
– Estimated $4.5million
• Assumes occupancy growth to pre-pandemic levels
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Port Valet Luggage Service
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• One-of-a-kind customer service - transforms home
port cruise passengers into tourists
• Contributes to the local economy and creates jobs
• Guests disembark without their luggage and with
their boarding pass in hand
• Skip luggage drop-off lines at the airport
• Track your bags for peace of mind
• Creates operational efficiencies at congested cruise
terminal and airport ground transportation, check-
in, and TSA
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Port Valet Participation
2022
105,375 participants
118,885 bags processed
21% passenger participation
2023
Expecting to average 25% of passengers
Expecting (to build to) 25% to register online (freeing up time for onboard staff, creating efficiencies)
Marketing Plan includes promoting advance registration
Record 12 ships participating
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Port Valet – Next Steps
• Ongoing contract negotiations
• Strategize operational efficiencies and implement improvements
• Collaborate with cruise line and airline partners to increase participation
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Questions?
