
COMMISSION AGENDA – Briefing Item No. 7b____
Meeting Date: May 14, 2019
Template revised September 22, 2016. Page 4 of 4
A unique component of the cruise analysis was making use of a very extensive survey of cruise
passengers and their spending profile in the Seattle area before and after their cruise voyage.
That survey report is the “Port of Seattle Cruise Passenger Survey 2017,” November 8, 2017 by
The McDowell Group. In the end, Seattle area spending by cruise passengers was the largest
component of direct impact for cruise, followed by local procurement of goods and services by
the cruise lines, and Seattle area spending by crew members.
With the 2019 study we are continuing a past practice of modeling impacts in a way that allows
us to adjust the model for the next season’s number of cruise calls and number of cruise
passengers. Specifically, Community Attributes created a model that estimated the 2017 cruise
impact based on an extensive data set from multiple sources that included a great deal of
actual 2017 spending figures provided by the cruise lines. That model, in-turn, was applied to
the recently-finalized 2019 cruise call schedule and passenger estimate.
PORTS AND ECONOMIC IMPACT ANALYSIS
Conducting economic impact studies is a common strategy to build support for an industry. In
fact, economic impact analysis is particularly well-suited to some port lines of business
considering that the Port, together with NWSA, manages cruise terminals and container
terminals in the state. This simplifies the task of tracing economic activity around the state to
the terminals that make it all possible.
The findings of the study, such as the number of jobs created by the ports, will be used in
countless future public affairs and marketing efforts of the ports. Of course, numbers on their
own have limited meaning, so citations of this study will be supplemented by other storytelling
materials (videos, blogs, and paid promotions) being prepared by External Relations.
ATTACHMENTS TO THIS BRIEFING
(1) Presentation slides
(2) Full report: “2019 Port of Seattle, Port of Tacoma, and The Northwest Seaport Alliance
Economic Impact Analysis,” March 2019
PREVIOUS COMMISSION ACTIONS OR BRIEFINGS
None.