
COMMISSION AGENDA – Action Item No. 8e Page 4 of 9
Meeting Date: December 11, 2018
Template revised September 22, 2016; format updates October 19, 2016.
Doug Fox Parking Revenue Projections
5 Year with estimated 3% annual regional growth
Revenues shown are net of tax
Total Gross Rev
Net Rev
2018/2019 5,300,344$ 3,339,217$
2019/2020 (Year 1) 5,459,353$ (120,000)$ 5,339,353$ 58% 3,096,825$
2020/2021 (Year 2) 5,623,134$ (120,000)$ 5,503,134$ 58% 3,191,818$
2021/2022 (Year 3) 5,791,827$ (120,000)$ 5,671,827$ 58% 3,289,660$
2022/2023 (Year 4) 5,965,583$ (120,000)$ 5,845,583$ 57% 3,331,982$
2023/2024 (Year 5) 6,144,551$ (120,000)$ 6,024,551$ 56% 3,373,749$
28,984,448$ (600,000)$ 28,384,448$ 16,284,033$
Marketing Exclusion from gross receipts - $120,000/year
The purpose behind this exclusion is that the current high concession fee serves to dis-
incentivize the tenant from advertising. As an example, if the tenant spends $1 on advertising
and revenues grow by $1.50 as a result of that advertising, the tenant has to pay an additional
$.87 (58% of the $1.50) to the Port. In this example, the tenant spent $1.87 ($1 for advertising
and $0.87 in concessions fee) and only gained $0.63 in revenue. The proposed exclusion of up
to $120,000 per year in advertising expenditures is intended to encourage the tenant to grow
the business through more aggressive advertising and/or marketing.
In a worst-case scenario, if there were no increase in revenues as a result of the increased
advertising, the actual revenue reduction to the Port from the exclusion to gross revenues
would be the amount the tenant spent on advertising times the applicable concession fee
payable to the Port. As an example, if the tenant spent the full $120,000 allowed in one year
and there was no discernable increase in revenues, the actual revenue reduction to the Port
would be $120,000 x 58% or $69,600). ATZ has projected revenue to the Port of approximately
$16.3 million over the five years of the agreement with this provision incorporated into the new
lease (see table below). ATZ has requested that this provision be effective upon the date this
lease amendment is executed by both parties.
Early Termination Notice by the Port of Seattle if the property is needed for other
Airport uses
o If the Port elects early termination for other Port uses, by written notice to ATZ, the
notice triggers “wind-down” period of the lease, which includes suspension of the
MAG for the last four (4) months.
o The concession fee for the last four months that the business is operating on the
property will be 45%, 30%, 10%, and 10%
o There is no other cost to the Port for this Early Termination Notice besides the
reduced concession fee and elimination of the MAG.