Tourism Marketing Support Program
2018 Funding Recommendations
ITEM NO: 8b
DATE OF MEETING: April 10, 2018
Tourism Marketing Partnership
• Promotes the Region as a
Leading Tourism Destination
– Increase visitors and visitors
expenditures throughout
Washington state
– Expand utilization of the Port’s
assets
• Demonstrates partnership
with travel organizations
• Demonstrates Port’s
leadership in visitor industry
Advancing the Century Agenda
3
Source: UNWTO
2018 Marketing Partnerships
• $200,000 available
• 45 applicants -- $393,500 in funding
requested
• Review committee selected a total of
26 recipients
– 10 Previous Recipients, 16 New
Awardee Projects
– 22 Culture/Eco/Nature projects
– Recipient match funds $148,008
Diverse Tourism Investments Across the State
3
Trade show/sales trip
Fam tours
Event promotion
Digital media
International marketing
Culture/eco/nature tourism
Travel articles/public relations
Promoting Attractions Statewide
King County
11
Eastern Washington
6
Olympic Peninsula
4
Western Washington
5
Promoting Use of Port Facilities and Terminals
Generating Interest for Asian Travel
Wing Luke Museum and Pacific Rim Bonsai Collection developing
specialized translation tour information for Chinese Market
Cultural / Historical
5
Promoting Outdoor Recreation
Grays Harbor will produce two national audience focused podcasts
highlighting recreational coastal outdoor activities and sports fishing.
Ecotourism
6
Hanford Reactor B
Tri-Cities to develop and marketing a tourism website to promote
Manhattan Project Historical Park Hanford Reactor B
Cultural / Historical
7
Growing WA Bicycle Ride Events
National Public Relations effort and advertising on a national
level to reach non resident bike enthusiasts
Adventure/Recreation
8
Port Return on Investment
• 8M impressions
• 37K Click thrus
• Ticket sales increase 56%
• First international food, wine & travel conference
Results Generate increased Awareness, Interest and Visitors
9
Partnership
67 Local Organizations Investing $300,000+ to Support Initiative
10
