COMMISSION AGENDA MEMORANDUM BRIEFING ITEM Item No. Date of Meeting 7a January 30, 2018 DATE: January 12, 2018 TO: Dave Soike, Interim Executive Director FROM: Dave McFadden, Managing Director, Economic Development Division Ron Peck, Director, Tourism Development Department SUBJECT: 2017 Tourism Marketing Support Program Summary EXECUTIVE SUMMARY On April 11, 2017 the Commission received an update on the program and a list of recommended recipients for the 2017 program. The briefing for January 30, 2018 will recap the 2017 program and identify planned changes for the 2018 Tourism marketing support program. Tourism Marketing Support Recipients The Port of Seattle developed a partnership to facilitate tourism development and growth across the state by promoting use of Port facilities. For 2018 the Commission increased the Tourism Marketing Support program by $50,000, taking the Port's commitment from $150,000 in 2017 to $200,000 in 2018. The additional $50,000 is to be awarded to organizations engaged in cultural, eco, sustainable, or nature tourism travel related activities. The overall intent of the program is to provide matching support of up to $10,000 each to local communities, destination marketing organizations, ports, chambers of commerce, tribal organizations and non-profits to promote their destinations to visitors traveling to our state. The funds must be used for advertising, publicizing, promoting or distributing information to attract visitors to the destination. The program requires a two to one match. In other words, in order to receive two dollars from the POS, the destination marketing organization must demonstrate a one dollar contribution to the effort. Template revised September 22, 2016. COMMISSION AGENDA - Action Item No. 7a Page 2 of 3 Meeting Date: January 30, 2018 Organization POS Fund Awards Counties affected Project $5,000 Awardee Match Funds $2,500 Anacortes Chamber of Commerce ChinatownInternational District Business Improvement Area (CIDBIA) Puget Sound Attractions Council (DBA Seattle Premier Attractions) Starfire Sports Skagit Travel media / influencers campaign $4,447.50 $4,504.26 King Chinatown advertising and promotion on Link Light Rail $5,500 $4,748.85 King, Kitsap Promoting Puget Sound Attractions to international tour operators $6,000 $3,000 King Long Beach Peninsula Visitors Bureau Yakima Valley Tourism Acoustic Sound dba Wintergrass Music Festival Cascade Loop Association $8,000 $4,126.58 Pacific $7,100 $3,550 Yakima $10,000 $5,000 King Marketing to out of state sports teams "360" degree destination video promoting Long Beach online Online digital marketing campaign Marketing to nonresident attendees $10,000 $6,555.42 International media promotional efforts Greater Seattle Business Association Port of Bellingham $10,000 $5,000 King, Snohomish, Whatcom, Skagit, Island, Chelan, Okanogan King $10,000 $7,288.40 Whatcom Port of Edmonds $10,000 $5,000 Snohomish Promotion to travel to Bellingham at craft beer trade and travel show Whale watching marketing promotion Template revised September 22, 2016. LGBT digital marketing campaign COMMISSION AGENDA - Action Item No. 7a Page 3 of 3 Meeting Date: January 30, 2018 Organization POS Fund Awards Counties affected Project $10,000 Awardee Match Funds $5,000 Seattle International Film Festival (SIFF) Visit Walla Walla (and the Port of Walla Walla) White Pass Scenic Byway King $10,000 $9,751.90 Walla Walla Marketing to nonresident attendees in North America Online digital destination marketing campaign $10,000 $5,000 $8,000 $7,450 Lewis, Skamania, Klickitat, Yakima, Pierce, King Grays Harbor Greater Grays Harbor, Inc. Ballard Chamber of Commerce dba Ballard Alliance Whidbey and Camano Islands Tourism Skamania County Chamber of Commerce TOTAL: $10,000 $7,507.50 King $10,000 $8,000 Island Multichannel marketing to international visitors $5,952.50 $13,128 Skamania Website design and upgrade $150,000 $107,110.91 COMBINED FUNDS: Marketing new Cascade Loop itinerary in Southwest and Eastern WA Creation of online travel website for visitors Online destination marketing campaign $257,110.91 ATTACHMENTS TO THIS BRIEFING (1) PowerPoint presentation PREVIOUS COMMISSION ACTIONS OR BRIEFING At the November 22, 2016 Commission meeting, the final 2017 budget was approved which included a funding level of $150,000 for the Tourism Marketing Support program. January 17, 2017 - The Commission was briefed on the results of the 2016 program. April 11, 2017 - Announced the 2017 marketing support program awardees. Template revised September 22, 2016.