
COMMISSION AGENDA
Tay Yoshitani, Chief Executive Officer
June 3, 2011
Page 4 of 5
Effect on business performance
NOI after depreciation will increase
CPE will increase by less than $.01 by 2012. However,
no change to business plan forecast as this project was
included.
ECONOMIC IMPACTS AND BUSINESS PLAN OBJECTIVES:
A number of airlines are projected to relocate operations. This will result in airline relocations to
different gates and ticket counters. This project will replace Airport signage to accommodate
wayfinding to the new airline locations. Failure to make these proposed changes could
negatively impact customer service.
STRATEGIC OBJECTIVES:
This project promotes the Port’s strategic goals to “Ensure Airport and Seaport Vitality” and “Be
a Catalyst for Regional Transportation Solutions” by providing the signage required for
passengers to locate their airlines efficiently. With numerous airlines relocating to other gate and
ticket counter locations, there are signage modifications that must be addressed on the roadways,
parking garage, terminal, and Satellite Transit System (STS) locations. The relocations will
yield a better balanced facility, increasing through-put rates in a finite sized terminal. There are
a number of projects, which are directly tied to this One-Time Reallocation (Airline
Realignment) program, that are in concert with Alaska Air Group’s Master Plan to consolidate
their gate operations onto the North Satellite and Concourse C.
TRIPLE BOTTOM LINE SUMMARY:
This project will increase the long-term ability of the Airport to serve a growing number of both
passengers and airlines. Long-term vitality of the Airport benefits the regional economy, the
local environment, and nearby communities.
ALTERNATIVES CONSIDERED/RECOMMENDED ACTION:
ALTERNATIVE 1: Replace airport signage throughout the Airport as necessary to support the
airline realignment program utilizing a combination of in-house and consultant IDIQ resources.
This alternative maintains airport user wayfinding throughout the Airport reducing user
confusion and loss of way. This is the recommended action.
ALTERNATIVE 2: Replace airport signage throughout the Airport as necessary to support the
airline realignment program utilizing only in-house resources. This alternative would overtax in-
house resources and could delay installation of signage and thus the scheduled relocation of
airlines. This is not the recommended action.