PORT OF SEATTLE

MEMORANDUM

COMMISSION AGENDA

Item No.

Date of Meeting

June 7, 2011

DATE: June 2, 2011

TO: Tay Yoshitani, Chief Executive Officer

FROM: Tom Barnard, Research and Policy Analyst

Geri Poor, Regional Transportation Manager

SUBJECT: Century Agenda Committee Approval of Goals and Monthly Briefing

ACTION REQUESTED:

Approval of Century Agenda Committee preliminary goals for ―Moving Cargo.‖ Current

recommendations include:

 Position the Puget Sound region as a premier international logistics hub.

 Grow seaport annual container volume in a sustainable manner to more than 3.5 million

TEUs.

 Triple air cargo volume to 750 thousand metric tons.

 Increase the value of our export cargo from $13.9 billion to $55 billion.

Approval of refined Century Agenda goal for ―Fostering Economic Growth.‖

 Add 100,000 new Port-related jobs to the existing 200,000 jobs in the region that are

attributable to the economic activity created by the Port of Seattle in the next 25 years.

SYNOPSIS:

The Century Agenda Planning Committee recommends that the Commission approve the

preliminary cargo goals and the refined economic growth goal.

The Century Agenda Committee activities in May continued with both internal and external

meetings, including the May 10 public panel discussion on ―Moving Cargo: Logistics &

Growing Exports.‖ Planning continues around refining future panel topics, participants and

questions.

Panel topics include:

1) Fostering Economic Growth – April

2) Moving Cargo: Logistics & Growing Exports – May

COMMISSION AGENDA

T. Yoshitani, Chief Executive Officer

June 2, 2011

Page 2 of 3

3) Moving People: Airport, Cruise Ships, & Tourism – June

4) Attracting Next Generation Industries – July

5) Achieving our Environmental and Community Values – August

6) Putting Real Estate to Work – September

7) Funding Our Strategic Goals – October

MOVING CARGO: LOGISTICS AND GROWING EXPORTS

At the May 24 internal meeting, the Century Agenda Planning Committee and senior Port staff

reviewed first, the success of the Moving Cargo: Logistics & Growing Exports Roundtable, and

second, the themes and questions for future panels, especially the July panel. Both participants

and staff regarded the roundtable as a success, and discussion is still ongoing on strategic goals.

The recommended 25-year goals are:

 Position the Puget Sound region as a premier international logistics hub.

 Grow seaport annual container volume in a sustainable manner to more than 3.5 million

TEUs.

 Triple air cargo volume to 750 thousand metric tons.

 Increase the value of our export cargo from $13.9 billion to $55 billion.

For the Moving Cargo: Logistics & Growing Exports, we continue to engage several partners in

promoting the discussion via social media. These efforts will continue for future panels.

At this point, the Century Agenda Planning Committee recommends that the Commission

approve preliminary cargo goals and the refined economic growth goal. We anticipate that future

panels will continue to generate more specific goals complementary to these preliminary goals.

Once this goal is approved, Commission staff will report back on preliminary work they will

engage in to meet this goal. This should take place at the next Century Agenda briefing, on July

12, 2011.

At the conclusion of all panels this fall, the Commission will review the preliminary goals and

approve a final set of Century Agenda strategic goals.

NEXT PANEL: “MOVING PEOPLE: AIRPORT, CRUISE SHIPS, AND TOURISM”

The next panel discussion will be held on June 14, 2011, from 9:00 AM - 11:00 AM, and is

entitled ―Moving People: Airport, Cruise Ships, & Tourism.‖ Key questions to be considered

will be:

 How can we grow Washington as a convention and tour destination?

 What new opportunities exist for growth in international and domestic travel?

 Will the current airfield capacity serve travel demand over the next 25 years?

COMMISSION AGENDA

T. Yoshitani, Chief Executive Officer

June 2, 2011

Page 3 of 3

 How can the Port work with others to increase international tourism? Specifically from Asia?

 How can the Port leverage cruise operations and lengthen the stay of tourists visiting the

region?

The panelists include private sector stakeholders from the airline, airport, cruise and tourism

industries.

BACKGROUND:

Starting in 2008, the Port of Seattle began creating a ―Century Agenda‖ — a comprehensive

vision and strategic plan that focuses on the Port’s next quarter-century. The goal of the Century

Agenda is to refresh the Port’s strategic plan, using a process that builds upon the

accomplishments of the past century with a visionary look forward to the emerging challenges

and opportunities of the 21st century.

The Commission completed the first stage of the Century Agenda’s work on August 4, 2009, by

adopting the ―Century Agenda: Expert Panels’ Recommended Guiding Principles.” Since that

time, both the Commission and Port staff have engaged in iterative discussions to develop

strategic goals to further work on the principles embodied in that report. The need for a formal

process to finalize these goals prompted a proposal to form a temporary Port of Seattle

Commission Committee, as provided for in the Commission’s Bylaws, to oversee the next steps

in the Commission’s strategic planning process. On January 4, 2011, the Commission approved

the Century Agenda Committee, chaired by Commissioner Albro, and joined by Commissioner

Creighton.

PREVIOUS COMMISSION ACTIONS AND BRIEFINGS:

 On January 4, 2011, the Port of Seattle Commission established a temporary Century

Agenda Committee to further engage in a strategic planning process to develop

quantifiable overarching strategic objectives for the Port of Seattle to pursue over the

course of the next twenty-five years.

 On March 8, 2011, the Port of Seattle Commission authorized for up to $145,000 to meet

the costs of the Century Agenda, including $20,000 for a part-time intern to assist with

organization and logistics, and $30,000 to $40,000 for audio-visual taping services. The

funds are being taken from the Commission’s contingency funds. The Commission also

received a monthly update briefing.

 On April 5, 2011, the Century Agenda Committee presented its second monthly briefing.

 On May 10, 2011, the Port of Seattle Commission received its third monthly briefing and

approved a preliminary strategic goal to ―Add 100,000 Port-related jobs in the next 25

years.‖