PORT OF SEATTLE
MEMORANDUM
COMMISSION AGENDA

Item No.
Date of Meeting

DATE:

March 3, 2011

TO:

Tay Yoshitani, Chief Executive Officer

FROM:

Tom Barnard, Research and Policy Analyst
Geri Poor, Regional Transportation Manager

SUBJECT:

Century Agenda Committee Budget

5c
March 8, 2011

Amount of This Request: Not to Exceed $145,000
Source of Funds: Commission contingency funds
ACTION REQUESTED: Request Port Commission authorization for up to $145,000 to meet
the costs of the Century Agenda, including $20,000 for a part-time intern to assist with
organization and logistics, and $30,000 to $40,000 for audio-visual taping services.
SYNOPSIS:
Starting in 2008, the Port of Seattle began creating a "Century Agenda" - a comprehensive
vision and strategic plan that focuses on the Port's next quarter-century. The goal of the Century
Agenda is to refresh the Port's strategic plan, using a process that builds upon the
accomplishments of the first century with a visionary look forward to the emerging challenges
and opportunities of the 21st century.
The first stage of the Century Agenda's work was completed on August 4, 2009, with the
adoption by the Commission of the "Century Agenda: Expert Panels' Recommended Guiding
Principles." Since that time, both the Commission and Port staff have engaged in iterative
discussions to develop strategic goals to further work on the principles embodied in that report.
The need for a formal process to finalize these goals prompted a proposal to form a temporary
Port of Seattle Commission Committee, as provided for in the Commission's Bylaws, to oversee
the next steps in the Commission's strategic planning process. On January 4, 2011, the Century
Agenda Committee, chaired by Commissioner Albro, and joined by Commissioner Creighton,
was approved by the Commission.

COMMISSION AGENDA
T. Yoshitani, Chief Executive Officer
March 3, 2011
Page 2 of 2

BUDGET:
This budget is being requested to carry out the remaining phase of the Century Agenda work. It
includes both anticipated items and possible potential additions as the work of the Committee is
further developed. The source of funds is the Commission contingency funds, which is set at
$400,000. The total estimated cost will not exceed $145,000, with currently planned activities
not to exceed $85,000. Major cost items involve the hiring of a part-time intern at $20,000, and
the video recording of public meetings, at no more than $40,000.
Item

Unit cost

Potential

Planned/Anticipated

Communications Gallery
Social Media Plan

$10-15K
$5-10K

$10-15K
$5-10K

Graduate Intern (15 hrs/wk)
(Incls benefits estimate)

$20K

$20K

Handout / Brochure
Graphics Support
Advertising
 TV/Radio
 Print ads in local newspapers
 Viral marketing

$5k
$5k
$15-20k
$1-2k
Free

Mtg video recording/ streaming
Off-site meetings (1-2)
Refreshments
Leadership Summit (see below)

$5k/mtg
$2k/mtg
$2k/mtg
$10k

Emerging Issues research
Strategic plan advisory expertise
Travel expenses
Total:

$10k
$10-20k
$5K

$5k
$5k
$20K

$30-40K
$2-3k
$2k
$10k
$10k

$60k

$65-85K