Concessions Marketing Program

• A joint marketing program to support all airport concessionaires

• Part of new lease agreements, January 2005

• Mutual commitment between the Port and its tenants

• Funded by concessions tenants based on sales

• All tenants promoted equally

• Port/Tenant collaboration: Marketing Advisory Group

• Initial focus on broad reach promotion

• Shifting more focus on web and in-terminal promotion

- Concessions website

- Airport free wi-fi ‘splash page’

- Mobile information access

Item Number: 5a

Date of Meeting: 06/23/09

EXAMPLES OF TENANT MARKETING PROGRAMS

2009 CONCESSIONS MARKETING PROGRAM

“EXPLORE BEFORE YOU FLY”

AIRPORT TERMINAL SIGNAGE

EMPLOYEE

PROMOTIONS

SEASONAL TERMINAL PROMOTIONS

PROMOTIONAL

EVENTS

EXAMPLES OF THE 90 PARTICIPATING CONCESSIONS UNITS

AIRPORT-WIDE